A New Era Begins

Chris Ogden

29 Jul 2025

We have unveiled our bold new look as part of an exciting rebrand celebrating 5 years of the Inspire Squash Academy!

After months of planning, design, and anticipation, the Inspire Squash Academy proudly revealed our new logo and refreshed brand identity last week. The rebrand marks a bold new chapter for the Academy as it continues to grow its impact across Cheshire & the North West.

The new visual identity retains the energy and ambition that have defined the ISA since day one but introduces a more modern, sleek, and unified design - signalling the Academy’s evolution into a leading force in grassroots and performance squash development.

“This rebrand isn’t just about a new logo - it’s about aligning who we are today with where we’re heading. We’ve grown over the last few years, and this rebrand is an exciting step in the next stage of our story.”

The new logo, which was revealed last week, features clean lines, a professional look and dynamic new vision for the Academy moving forwards. It has already been rolled out across the Academy’s social channels, kit, session materials, and promotional banners - all ready in time for the new season in September.

The rebrand also sets the tone for the Academy’s next phase, with exciting events, partnerships, and development programmes ahead, including:

A Brand NEW Programme for the 2025/26 Season
Added Value to Memberships and Subscriptions
The expansion of our School Squash Programme
Continued Growth & Club Collaborations under the ISA banner

“The Inspire Squash Academy is more than just a coaching programme. It’s a pathway, a community, and a platform for players to challenge themselves and thrive both on and off the Court. We can’t wait for what’s next.”

The new look has already received fantastic feedback from players, parents, and partners across the squash community, reinforcing the ISA’s mission: to empower every player to dream big, work hard, and be inspired!